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All posts tagged "marketplace"


Tuesday, December 6, 2011

Android Market 10 Days of $0.10 Apps!

Posted by Jon Westfall in "Android News" @ 11:30 AM

https://market.android.com/details?...DcwNjMwNzMiXQ..

If you've held off on buying Android Apps because of their (not so high) prices, Google has a deal for you. For the next 10 days, they're offering premium apps at $0.10. It appears it will be a different batch each day, so head over today and book mark the site for the next 10 days to check out the deals!


Sunday, March 20, 2011

Amazon App Store Comes On Tuesday

Posted by Jon Westfall in "Android News" @ 08:00 AM

http://www.wired.com/gadgetlab/2011...-store-tuesday/

"Retail giant Amazon is preparing to launch its own app store on the Android platform on Tuesday, March 22, a trusted source told Wired.com. First leaked in September, Amazon’s Android app store will be a curated market, meaning Amazon reviewers will determine which apps are allowed inside, similar to Apple’s iTunes App Store. That’s a contrast to Google’s “anything goes” policy for apps that appear in the Android Marketplace."

Curated marketplace is an interesting concept for Android, and I'm curious to see if this is flocked to by users looking for "better" apps. Although I suspect survival of the fittest works well in the normal Marketplace. An interesting experiment set to launch by Amazon this week.


Wednesday, February 2, 2011

Use 'Em and Leave 'Em: 26% of App Uses are One Night Stands

Posted by Jon Westfall in "Android News" @ 04:00 AM

http://www.localytics.com/blog/post...used-just-once/

"The resulting analysis shows that for customers using an app for the first time between January and March, about 22% of them never open the app again. In the second and third quarters, the rate of one-time usage is flat at 26%. One-time usage grows to over 28% in the fourth quarter, but some of those customers may still use the app again in early 2011."

Admit it - you've used an app once and then never bothered to click again. We all do it, although it's interesting to see the data presented here. I suspect we aren't seeing significant differences between those rates above, and I also wonder how much of this depends on app segment. One thing is for certain, it's a lot nicer to have app stores now that let us try before we buy and give us comments and ratings. I recall my early WinMo days of "that looks cool, buy it". I probably spent around $100 (over 3 years) on apps I never used more than 3 times.


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